Clean Website Design: Whitespace is the Design You Need

Nobody wants a website that turns away clients. The trend is moving towards clean website design – and, more specifically, whitespace. Here’s why.

Keyword(s): clean website design

Is your website’s design falling a little flat?

The design of a website is important. Something as simple as an ugly logo or design that isn’t user-friendly can turn visitors– and potential customers– away very fast.

Luckily, we put together a guide to simplifying your website and designing it in a minimalist, appealing way.

Are you ready to learn about clean website design? Check out our handy guide!

Why Clean Website Design Is Important

Any marketing expert will tell you that cramming too information into a website without breaking it up a bit is bad for business.

You probably have a lot you’d like to convey. Your hours, your menu if you are in the food business, plans, contracts, reviews, and many other things should definitely be implemented into a website.

However, not following a design procedure could result in a website that looks clunky and is hard to navigate.

The solution? Whitespace, of course.

Whitespace is essentially the negative space of your website, from the background to the spacing between paragraphs. Whitespace is far from wasted space.

Whitespace makes it easier for the eye to find navigation information easily, as well as reading something that will catch their interest and keep their attention.

Have you ever tried reading an article with little to no spacing between paragraphs? It’s overwhelming, hard to read, and usually results in abandoning interest.

Trying to navigate a website with busy columns full of text and images can also make it an overwhelming experience to navigate a website. To key is to put that whitespace in the right spots.

Here is our guide to achieving clean website design from the best marketing professionals!

Clean Website Design – A Guide To Using Whitespace

Utilizing whitespace for clean website design is actually fairly simple.

Focusing On What Matters First

Check out the most used website ever– Google’s homepage.

You’ll see a clean white page with a brightly colored logo in the center, with a simple search box underneath.

The human eye likes to start at the top of a page when viewing a computer or piece of media, like a book or piece of art.

What catches your attention first is Google’s logo, and the logo isn’t anywhere near that top corner.

Whitespace is the magic that brought your eye down to the Google logo. Without any business around the page and only white, our¬†eyes center on what’s most important: the logo and the search box.

When designing your website, consider placing your logo and navigation near the center and pad it with whitespace.

Organization Is Key

Organizing your website’s information is the next most important step. Figuring out where information should go will help minimize the amount of clutter on your website.

Be consistent with where things are grouped.

For example, say you run an art gallery. Your website could be organized like this.

  • Keep one column of the page dedicate to pieces of art– photos of paintings that serve as links to different artists that support the gallery.
  • Keep the second column of the page dedicated to art gallery¬†newsletters and blogs with enticing, interesting information.
  • Have the head host both the website title and the navigation, which could include hours, an address, and relevant phone numbers.
  • Keep enough space between these three sections so the eye can follow them accordingly.

This is just one of many simple ways to organize your website content into relevant sections using whitespace.

Break Up Paragraphs

Be generous when it comes to whitespace between paragraphs if you specialize in blog posts. It’s much easier to read something if there is enough breakup between sentences.

Keep paragraphs at about two to four sentences and make sure there’s enough spacing between the lines, and even more spacing between the paragraphs.

You Don’t Have To Stick To White

That’s right– whitespace doesn’t have to be white! But it should be a color that aids in readability, not hinders it.

Something very light, like a pastel pink or blue, could accentuate the black of the text without being convoluted.

Whitespace is all about breaking up content with negative space so it’s more user-friendly. So don’t choose a color that will make that worse. Here are a few faux pas amateur website designers tend to make when it comes to using color:

  • Using a whitespace color too similar to your text color. (Example: A dark blue background against a slightly bluer bulk text.)
  • Using a tiled background against text. (The key is whitespace, so keep the colors print-free and just one hue.)
  • Using colors that make it difficult to focus. (Example: A bright fuschia or bright neon yellow background against black text.)

The Best Whitespace Examples

To help you get a visual on what good whitespace utilization looks like, let’s check out some great real-time example of clean website design.


Apple is definitely one of the best examples of using whitespace for website design.

The Apple website features ample amount of whitespace with an easy-to-navigate black header at the top of the page. Crisp, clean images placed in various places without cramming allows the eye to follow, not get confused.

There is a ton of whitespace between sections of relevant text, making it easy to find where a section begins and ends.

Built By Buffalo

Built By Buffalo implements whitespace well without sticking to an overly-minimalist design. Navigation spots are divided by cool honeycomb-style hexagons in different colors with clear labels.

If you want to create a website with a clean website design but don’t want to go overboard with cookie-cutter minimalism, go for something that incorporates aesthetically pleasing shapes and colors in conjunction with whitespace.

Something Splendid

This website is a great example of how to use whitespace in a portfolio design.

This company has since merged with another, but their website still exists as a portfolio of previous work. The header uses whitespace to bring the eye down and around the various links that exist in the form of simple images.

Using a hovering feature over a photo link to allow a headline to pop up is a great way to draw people into links through images first.

The symmetrical, organized design of the links with ample whitespace in between makes it easy to go from image to image without getting overwhelmed.

Design Your Website The Right Way

Was our guide to clean website design helpful in your website endeavors? Tell us what you think, along with your favorite clean website design tips, in the comments below!